Recently I was working with a client looking to sell a custom designed survival bracelet. His business was a brilliant model, where he contracted the State Prison system to employ inmates to do his manufacturing at a fraction of normal cost. While we were strategizing his marketing plan, he addressed a need that he had to reach everyone and get them all to be buyers. The conversation became a great example of a top mistake most business owners make.  You can’t be great – or even worth a purchase, to everyone. As a matter of fact, research shows that the more people you try and please with your products and services, the less exclusive and valuable it becomes to even your ideal buyers. You begin to become a commodity… a service that is seen as just like everyone else who has the same product.

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Get in Touch

As you can imagine, I get lots of emails and calls. I would like to respond to everyone, it’s just physically impossible. I have an AWESOME client happiness team, who will read your message. And, there is a very good chance they’ll share it with me as well. Bottom line, we’re paying attention so go ahead and reach out!

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