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Communication throughout the day can kill your business. It's the single greatest time-waster in the world of the entrepreneur. Why? Because we all have our insecurities about being available and also, it's easier to check e-mail and voice mail than it is to focus on our value creating work.
If you want freedom in your business, you must inject it. Your business will NEVER give you freedom if you don't give it first!
Recently I was working with a client looking to sell a custom designed survival bracelet. His business was a brilliant model, where he contracted the State Prison system to employ inmates to do his manufacturing at a fraction of normal cost. While we were strategizing his marketing plan, he addressed a need that he had to reach everyone and get them all to be buyers. The conversation became a great example of a top mistake most business owners make. You can’t be great – or even worth a purchase, to everyone. As a matter of fact, research shows that the more people you try and please with your products and services, the less exclusive and valuable it becomes to even your ideal buyers. You begin to become a commodity… a service that is seen as just like everyone else who has the same product.